Consumer Persona Strategy Workbook
A detailed roadmap to uncovering your target audience, understanding their behaviors, and meeting them right where they are.
$30.00
find and understand your target audience.
Consumers are the beginning and end of all branding efforts and marketing strategy—the more you can understand them, the better it is for your business. This workbook will walk you through the basics of building and defining your consumer personas—helping you to better target your audience and communicate with them through your brand strategy.
WHAT YOU GET
inside the workbook.
Section 1: Who
In this this section, we figure out who your brand speaks to and who your brand connects with.
Section 2: What
This section is all about your consumers’ interests and behaviors—figuring out what they care about.
Section 3: When
Now, we identify where you can find your consumers—the destinations for all of your targeting and outreach.
Section 4: Where
Here we breakdown the optimal times and circumstances for you to engage your audiences.
Section 5: Why
Here we flesh out why would your consumers would want or need your brand in the first place.
Section 6: How
And, in this section, we connect the dots and tie it all back to your overarching brand strategies.
FOR CREATIVES, ENTREPRENEURS, AND BRAND OWNERS
An interactive and self-paced guide designed for all experience levels
35+ pages of step-by-step guidance to consumer research
15+ prompts that understand your target audience, with examples
(1) sample consumer persona, with explanations
A fully interactive download, able to be used both digitally and printed
(1) consumer research framework breakdown
An easily accessible PDF, able to be downloaded and accessed from any device
