Brand Identity Strategy Workbook
A comprehensive handbook for uncovering your brand identity: including brand mission, voice, value proposition, and other core elements.
$30.00
the perfect first step for new and developing brands.
Whether you’re developing a personal brand, building a small business, or are just in need of a brand refresh, this workbook will uncover your brand’s foundation and identity elements—helping to create a consistent presence across all of your platforms, content, and products/services.
WHAT YOU GET
inside the workbook.
Section 1: Brand Identifiers
In this section, we identify the most front-facing brand elements (i.e. tagline, voice, brand visual, and more).
Section 2: Brand Story
Here, we will build and flesh out the narrative conveyed throughout all of your brand channels and content.
Section 3: Value and Positioning
Let’s break down how you attract and engage your target audience and ideal consumers.
FOR CREATIVES, ENTREPRENEURS, AND BRAND OWNERS
An interactive and self-paced 30-page guide designed for all experience levels
25+ pages of step-by-step brand strategy guidance
10+ guiding prompts to build your brand, with corresponding explanations and examples
12+ essential branding and marketing definitions
A fully interactive download, able to be used both digitally and printed
(1) brand identity framework breakdown
An easily accessible PDF, able to be downloaded and accessed from any device
TESTIMONIALS
“This workbook really helped me to focus on the key components of my brand. It made it easier for me to put into perspective, what I want my brand to represent the value that I want to give to my supporters.”
— Chris F.
“Brand identity always seemed too overwhelmingly multi-faceted to tackle on my own, but this workbook chunked everything out super clearly into straight-forward concepts and examples that were super helpful. Ultimately it helped me define my brand identity AND feel more confident about my brand overall.”
— Emily H.
